Privacy Policy

You are unique and your data is valuable. We believe you should share in the wealth that others gain when they use your data. This privacy policy sets out how we use your data to pass that value back to you.

Who are we?

We are Gener8 Ads Limited, we help people take control and earn from their data.

You can contact us by email at [email protected] or by writing to us at Gener8 Ads, 28 Charing Cross Road, FAO: Floor 2 - Gener8, (Stephens & Associates), London, England, WC2H 0DB. We are registered with the ICO with number ZB002054.

The information we hold about you, and how we use it

Information you give us when you set up a Gener8 account

We require the following information when registering because we have a legitimate interest to set you up as a user of Gener8.

First name, surname
Email Address - so we know who you are and can contact you
IP Address - to confirm what country you are in so we can make sure you are eligible for rewards
Service you used to authenticate (e.g Google, Facebook, Twitter) - so if you create a new account with the same email address we can merge them together

This voluntary information you share with us helps us to better understand our audience, which means we are able to reward you more for the data you choose to share in Rewards Mode.

Gender
Profession
Year of birth
Types of interests

Information you give to us to complete redemptions in Gener8 Marketplace

When you redeem your points in the marketplace, we may need some additional information to make sure we know where to send your reward or to verify your identity.

Phone number - so we can contact you about your rewards, if needed, and verify your identity
Delivery address - if you redeem your points against a physical product.

Wherever we can, we pre-purchase products, codes and vouchers from these companies and then transfer them to you, to reduce the number of times your data is shared with others.

Information we process for verification purposes

To help prevent fraudulent activity, we need to check that you are who you say you are. To do this, we ask you for the following:

Phone number - we use third party services (such as Twilio) to send you a verification code to make sure the phone number is yours.
Phone number or email - we may send your email address or phone number to third party verification services, to determine if your information you provide is valid and reputable.

Information we collect or generate if we communicate with you

If you contact us either through support or social channels, including our chat bot which is operated by Intercom, we collect the following information so we can respond and take action:

Email address, contents of your email alongside any attachments
Public data associated with your social media profile (like Facebook, Instagram, Twitter) if you reach out to us using one of these platforms
Contents of any feedback you send to us (e.g if you fill out a feedback form, or report an issue from within Gener8 Browser).
There is standard data generated by way of the communications we send to you such as delivery rates and open rates.

If we contact you, it will only be to respond to a customer service query, or if you have consented to receive marketing communications from us, which you can unsubscribe from at any time by following the unsubscribe link in every marketing email we send to you. We use third party partners to assist us with our marketing communications.

We may use social networks to find users similar to you. We use your email address and the marketing tools provided by Facebook and Instagram to find people who have similar interests to you. We do this as part of our legitimate interest to promote our business.

Information we process to understand how our products are used and make improvements

We may process your information:

To track usage of our products and services - using 3rd party analytics tools.
For measuring where our users come from - we use 3rd party tools to monitor and track the performance of our own advertising campaigns.

The information we process for these purposes may include information about your browser or device (e.g., name or type, version, settings, etc.), IP address, unique device identifiers (e.g., MAC address, mobile device identifiers, etc.), internet service provider, the name and version of your operating system, and referring and exit pages. It may also include information about your interactions with our products and services (including our digital advertisements and emails), such as the pages you visit, links or buttons you click, the search terms you enter, the date and time of your visit, and other similar interactions with our products and services. We may also learn information about your device’s location, including, for example, by inferring such location from your device IP address or other device or browser information.

We collect the above information automatically when you use our products and services, including through the use of cookies and similar technologies on our website and app - you can view the complete list of cookies we use by clicking here.

For crash reporting, we monitor our products and services through anonymous crash reports, these may include device information like operation system and hardware information.

Information that is processed when using Gener8 Browser or Gener8 Extension

By default, we process the following data locally on your system:

Browsing history information; for example the Gener8 Browser may store the URLs of pages that you visit, a cache of text, images and other resources from those pages. If the pre-rendering feature is turned on, a list of IP addresses linked to those pages may also be stored for some period of time
Name, surname, email or passwords to help you fill out forms or sign in to sites you visit
Permissions that you have granted to websites
Cookies or data from websites that you visit
Data saved by add-ons
A record of what you downloaded from websites, so you can easily find your downloaded files

Information that is processed when using the Gener8 App (iOS & Android)

Once you've created your account we will give you the option to connect your data wallet in the App with third party platforms using different data connections.

Data Connections

Gener8 enables you to connect third party accounts and services to your Gener8 data wallet. If you decide to give your consent to share your data with Gener8 we will assign a unique identifier to you, which reduces the chances that any data that is collected could be linked back to you directly by third parties. We then work hard to remove further information that could be used by third parties to identify you indirectly, for example, email addresses, phone numbers, ID numbers, and more. We never intentionally sell your personal data for the purposes of it being used to contact, re-target, or spam you. You can remove your consent and disconnect any of your data connections at any time.

Safari Extension (iOS)

If you enable the Safari Extension for iOS we assign a unique identifier to you to collect data on your browsing history (URLs, time of site visit, time spent, etc), which reduces the chances that any of the data collected can be linked back to you. We never intentionally sell your personal data for the purposes of it being used to contact, re-target, or spam you.

Android Activity

We also enable Android users to share their device activity data with us, and provide points for this data, which can be redeemed in our rewards platform. To use this feature you'll authorise Gener8 to be able to collect data on the content viewed on the device for example browsing history (URLs, time of site visit, time spent, etc), app usage, online searches, shopping activities and ads seen. Gener8 cannot access this data until you give your consent.

Clean My Inbox

To use this feature you'll authorise Gener8 to connect with your email provider (e.g Gmail, Outlook, Yahoo). Gener8 will process data required to make the feature work, such as who emailed you, how many times, when they emailed you, and then add filters to your inbox.

Receipt Radar

To use this feature you'll be authorising Gener8 to connect to your email provider (e.g Gmail, Outlook, Yahoo).

If you choose to connect and give your consent Gener8 will connect to and scan your inbox for receipts from some merchants. We will then award you points for these receipts. Gener8's automated systems will only look for emails related to online purchases, bookings or subscriptions, such as receipts and confirmations.

My Google Data

We enable users to share their data collected on them by Google with us. To do so, you'll first need to authorise Gener8 to connect with your Google account and transfer your Google Data to us. Gener8 cannot access this data until you give your consent.

We do this in 2 ways.

Firstly users are able to transfer their google data with us as a manual transfer. We also use the Google Data Portability API to share your Google data with us, in an easy way.

To use either of these features you'll authorise Gener8 to connect with Google and transfer your data to us. Gener8 cannot access this data until you give your consent.

If you connect using a manual transfer, any data that is retrieved will be encrypted and downloaded to your device.

Our use of information received from the Data Portability API adheres to the Data Portability API user data and developer policy, including the Limited Use Requirements. We use information collected through your use of My Google Data to:
- provide you points for your data, on behalf of our partners (for more information, see below: information we share with partners);
- to improve user-facing features on the App or Website.
We do not share your information that we receive through Google APIs with third parties other than those as necessary to
- support the functions we need to provide you points for your data, on behalf of our partners (for more information, see below: information we share with partners);
- for legal or security reasons;
- or as part of an acquisition or liquidation.

App time

We enable Android users to share their app usage data with us, and provide points for this data, which can be redeemed in our rewards platform. To use this feature you'll authorise Gener8 to collect data on what other apps you're using and how often on your Device. Gener8 cannot access this data until you give your consent.

Location

We enable users to share their location data (Latitude, Longitude, Accuracy (GPS)) and provide points in exchange, which can be used in our rewards platform. Gener8 cannot access this data until you give your consent and authorise the Gener8 app to collect location data on your Device.

As with all the data that we commercialise on our users' behalf, we assign a unique identifier to this data and remove various identifiers that third parties could potentially use to identify you. Even with these steps, we adopt a cautious approach and continue to treat this de-identified location data as personal data, and as such - in the case of location data - we list the parties that we share it with. At present, this includes:

Huq: You can find a full description of Huq and what it does with the information collected via our app in their privacy policy.

Demographics

One of the data sets you can share with us in the Gener8 data wallet is information on your demographics. These include your age, gender, employment status, income and education level. You can choose to share this information - or not - it is an optional data set.

If you choose to complete your demographics we assign an anonymous identifier to you, which means that any of the following data collected cannot be associated with you personally. We would never intentionally sell your personal data so that it can be used to contact, re-target, or spam you.

Surveys

At times we run surveys on behalf of our partners. The surveys are always optional, and will be completed in exchange for points that can be redeemed in our rewards platform. If you choose to complete a survey we assign an anonymous identifier to you, which means that any of the following data collected cannot be associated with you personally. We would never intentionally sell your personal data so that it can be used to contact, re-target, or spam you.

Information that is processed when using Rewards Mode

If you opt-in to Rewards Mode and use the Gener8 Ads browser extension or Gener8 Browser we assign an anonymous identifier to you, which means that any of the following data collected cannot be associated with you personally. We would never intentionally sell your personal data so that it can be used to contact, re-target, or spam you.

Preferences - the preferences and optional data (not your email address) you provide to us when you set up Rewards Mode
Browsing history - URLs, time of site visit, time spent, etc
Purchases you make - contents of the page and details about your purchase

We commercialise data provided by users, including those who have:

opted-in to Rewards Mode;
exported data from third party platforms into the Gener8 App;
shared e-receipts, app usage, browsing data and location data with Gener8;
chosen to share demographics data or survey data with Gener8.

This requires sharing data with other companies, which allows us to generate revenue, which we share with our users via rewards on our rewards platform.

As outlined above, your data goes through several filtering stages before it is shared with agreed third parties, to reduce the possibility that it could be used to re-identify you.

We reduce this risk further through careful consideration of the companies we engage with, and through specific prohibitions within our commercial contracts over how the data can be used.

These other companies include a range of businesses such as advertising and marketing agencies, financial institutions, and research companies.

If you choose to share and allow us to commercialise your data on your behalf, examples of the de-identified data that we share with commercial partners includes:

items purchased, along with information such as the merchant the items were bought from, the price, and date of purchase;
websites visited during a given period, along with information such as the date, time spent on the page, and the source of the web traffic.

Our Partners typically use this data to analyse market trends and gain insights into consumer behaviours, and not to intentionally target you directly as an individual.

This kind of sharing and use of your data is carried out routinely and often unclearly by many of the companies you engage with in your daily life. In contrast, we are open and transparent with you, and we share the revenue with you through rewards.

How do you keep my data secure?

Gener8 takes steps to protect your data that we hold from unauthorised access, alteration, disclosure, or destruction, including by:

Using encryption to keep your data private while in transit.
Deploying two-factor authentication for account verification.
Maintaining security procedures designed to protect the confidentiality of your personal data.

All that being said, we cannot guarantee the security of information provided over the Internet or stored in our databases. Your transmission and sharing of your data is, therefore, at your own risk. You can help protect your information by selecting strong, unique passwords for your Gener8 account and any associated email addresses.

Where is my data stored?

Gener8's servers are based in the UK and that's where we store your data.

Whenever we transfer your personal information outside of the UK and the EU, we ensure it receives additional protection as required by law. To keep this privacy policy as short and easy to understand as possible, we haven't set out the specific circumstances when each of these protection measures are used. You can contact us at [email protected] to find out more.

If you opt to use the Gener8 Browser in "Privacy Mode", we prevent your browser from sending out sensitive data to thousands of third-party tracking and advertising companies. We remove (almost) all of the advertising you would normally see online for a cleaner, faster browsing experience. Our filter lists contain blocking rules for tens of thousands of websites and are updated daily.

How long do you keep my data for?

We will only keep your data for as long as we need to. If you have not used your account for more than 5 years, then we will send you an email to warn you your account will be closed in 90 days unless you log in. If you don't log in within those 90 days, we will automatically close your account and permanently delete any personal data that we hold on you.

You can close your account and delete your personal data at any time - the easiest way for you to do this is through your profile, simply follow the steps from this support article.

What are my rights under data protection laws?

Depending on the laws applicable in your country, state, or province of residence, you may have a suite of rights and protections under data protection laws, including the right to:

ask us to confirm whether we process your personal data;
access your personal data;
correct incomplete or inaccurate data we hold about you;
ask us to erase the personal data we hold about you;
ask us to restrict our handling of your personal data;
ask us to transfer your personal data to a third party;
object to how we are using your personal data; and
withdraw your consent to us handling your personal data.

You can close your account and delete your personal data at any time - the easiest way for you to do this is through your profile, simply follow the steps from this support article.

However - if you would like to undertake any other rights or actions with your data you can contact us by email at [email protected].

You also have the right to make a complaint to the Information Commissioner's Office (ICO). The ICO is the supervisory authority for data protection issues in England and Wales. If you are based elsewhere, you can find your relevant supervisory authority here.

We've worked hard to create a privacy policy that's easy to read, and clear. But if you believe we have missed an important perspective, or used language we could improve, please let us know. We'd love to hear from you.

Gener8 have appointed a Data Protection Officer. If you have any questions or concerns about this privacy policy you can contact them at [email protected]

Additional Notice for U.S. Users

Sale of Personal Data; Targeted Advertising. Certain states in the U.S. have enacted privacy laws that give residents the right to opt out of the “sale” of their personal data (as that term is defined in such laws), or the processing of their data for purposes of targeted advertising. So, in addition to making any of the requests listed above, you can opt out of Gener8’s “sale” of your data, or its processing of your data for purposes of targeted advertising, by withdrawing your consent to sharing of your data with Gener8 as described elsewhere in this Policy.

Additional Information About Making Rights Requests. If you choose to exercise your privacy rights, Gener8 will not treat you in a discriminatory way, nor will you receive a lesser degree of service from Gener8.

In order to help ensure that your personal data is not disclosed to any person who does not have the right to receive it, and to help ensure your personal data is not mistakenly deleted or changed, we will attempt to verify that you are the subject of the personal data you are requesting to access, delete, or correct. We may ask for your email address and about your relationship to Gener8. We will compare the information you provide to any information we may have in our possession in order to verify your identity. We may also contact you at the email address you’ve provided to request additional information in relation to your request. Gener8 will use the information collected through the request process only for verification purposes and responding to your request.

We will confirm receipt of your request within 10 business days. If you do not receive confirmation within the 10-day timeframe, please email us at [email protected].

We endeavor to substantively respond to a verifiable request within 30 days of its receipt. If we require more time (up to another 30 days), we will contact you at the email address you provide.

You may also choose to authorize an agent to make the above requests or exercise your rights. If you use an agent, we will take measures to verify your agent’s authorization to act on your behalf and we may require more information to ensure proper verification of both you and your agent’s identity and authorization.

Please note that Gener8 may not be able to respond to your request if we cannot verify your identity, or your agent’s identity and authority to make the request, and confirm the personal data relates to you.

Appeals Procedure. You may appeal our decision to decline your request by emailing us at [email protected] using subject line “Privacy Request Appeal” and clearly stating the decision(s) you wish to appeal. We will respond to your appeal within 45 days of our receipt of your email, which response will include an explanation of our decision and, if available in your state of residence, a method for contacting the appropriate state regulatory authority in the event you are dissatisfied with our decision on appeal.

Notice of Financial Incentives. We may offer discounts, coupons, and similar benefits (each, a “financial incentive”) to users, including users who sign up to receive our marketing emails, create a Gener8 account, refer other users, or interact with us on social media. When you participate in a financial incentive, we may collect personal data from you. You can opt into a financial incentive by following the sign-up or participation instructions provided, and you have the ability to opt out of the financial incentive, or our subsequent use of your personal data in connection with a financial incentive, at any time by contacting us at [email protected]. In some cases, we may provide additional terms and conditions for a financial incentive, which we will present to you when you sign up. The value of the offer or discount presented to you is reasonably related to the value of your personal data.

This privacy policy was last updated in May 2025